Megan Elliott Copywriter

the pull

A free offer messaging diagnostic

You already know something in your copy isn’t pulling in the right buyers. In three minutes, you’ll know exactly why — and what to change first.

After a decade of reviewing sales pages and watching the same five patterns quietly kill conversions, I built The Pull to help you spot them in your copy instantly.

Takes 3 minutes  —  Results delivered instantly

The Pull by Megan Elliott Step 1 of 2

Tell me a little about
what you're selling.

A sentence or two for each is more than enough. Don't overthink it.

The Pull by Megan Elliott Step 2 of 2

Paste an example of copy you're currently using to sell this offer.

A section from your sales page, a launch email, an Instagram caption — anything that's a true representation of how you're positioning and selling this offer. 300–600 words is the sweet spot.

For accurate results, paste copy you actually wrote — not AI-generated text. Aim for at least 300 words. 646 / 3,500
The Pull by Megan Elliott
☕

Almost ready.

Please enter your email below so we can pull your shot and send you a copy of your results to refer back to.

No spam. Just your results + occasional copy and messaging insights from Megan. Privacy policy.

Pulling your shot…

Reading your copy
The Pull — Your Results Your primary messaging problem

The Cold Cup

Your copy is technically “right” — but it’s missing the warmth it needs to land.

Your messaging covers all the copy “best practices”: a problem, a solution, a list of what’s included. But like a cup of coffee that’s gone cold, everything’s in there — it just lost something along the way. Your reader doesn’t feel seen, they feel processed. This happens when copy is written about them, not with them. The empathy is implied, but never felt.
Where this is showing up in your copy
↳
"Are you tired of pouring your heart into your coaching business and not seeing the results you deserve?"
This is a pain point, but it's the broadest possible version of it. Every coach who's ever had a slow month could answer yes. Conversion starts when your reader feels like the problem was written about them specifically — not coaches in general. What exact moment would your ideal buyer have before they found you? Describe that moment.
↳
"…get started on the path to your dream coaching business."
This is outcome language that feels big but lands light. What is their dream coaching business, in the most specific terms? Is it fully booked two days a week while their kids are in school? Is it replacing their salary by Q2? The more specific the vision, the more powerfully your copy pulls.
↳
"I've helped hundreds of coaches transform their businesses, and I know I can help you too."
This is a claim, not a connection. "Transform their businesses" tells us nothing about what that transformation looked like. One specific before-and-after story would do more here than a crowd-size stat.
Your quickest high-impact fix

Go back to one real client. Let their words do the work.

The empathy that’s missing from your copy isn’t something you write — it’s something you find. It lives in the actual words your clients have used to describe their situation, their problem, and what it felt like to work with you. When you reflect someone’s exact language back at them, that’s when copy stops feeling like copy and starts feeling like someone actually gets them.

Think of one client — a real person who’s benefited from this offer, or one very similar. Then go looking for their words. Check your intake forms, inquiry forms, testimonial forms, call transcripts, and any emails they sent you — especially early ones. What words did they use to describe their situation before they found you? What did they say about what changed? What phrases kept coming up?

Collect those words and build a simple ideal client snapshot: their before, their after, and a handful of phrases in their exact language that you can use as swipe copy. Then go back to your sales page with that document open. Anywhere you’ve written something general, ask: did [client name] ever say it better? Chances are, they did.

Your Pull Profile

Scores indicate how strongly each pattern appears in your copy.

The Cold Cup 78%
Too Much Foam 54%
Watered-Down 47%
The Takeout Window 35%
The Wrong Order 22%
What each pattern means
The Cold Cup The copy "must haves" are all there — the problem, the promise, the offer — but the warmth is missing. The pain points and desire points are missing that emotional layer that makes a reader feel seen and understood even before you present the offer. Without it, even a great offer lands cold.
Too Much Foam The copy is full of promise — big outcomes, bold claims, transformation language — but there's nothing concrete to back it up. No specificity, no proof, no evidence. The reader gets excited for a moment, then suspicious. And suspicious readers don't buy.
Watered-Down The messaging isn't specific enough, and the language isn't pulling its weight. Clichés, vague phrases, overused words that could apply to any offer in your space — copy that sounds fine but doesn't actually say anything. It waters down what could be a compelling offer, and the right buyer can't see what makes yours worth choosing.
The Takeout Window Your copy is focused on the transaction, without any attention given to the kind of flavor that keeps them coming back for more. It communicates the offer clearly, but it doesn't create any desire to say yes. The reader understands your offer... they just don't want it badly enough to buy.
The Wrong Order The copy is written for a different buyer than the one actually reading it. There might be a mismatch in their stage of awareness, or maybe you're writing for a cold audience but driving warm traffic. Everything sounds good, it just doesn't happen to be their cup of tea, so to speak.

Ready for more than a taste?

The Pour-Over is where I dig into your offer — properly, personally, and with fresh eyes. I read your copy, learn your offer inside out, and get a real sense of your voice, then give you a full strategic picture: what’s working, what’s quietly costing you buyers, and the exact changes that’ll make the biggest impact. Plus a full week of async access to me while you put it into practice.

Your offer is better than the words you’re using to sell it. The Pour-Over is where we fix that.

Explore the Pour-Over  →

Want to try again with a different piece of copy or a different offer?